rebecca purcell

World Maker

Nine Dynamics of Style

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The 9 Dynamics of Style

How to Attract Others to Your World and Maintain Attraction

By Pirin Ventpirnil

The process of World-making requires certain ingredients if it is going to be a World that attracts outside attention and staying power. Even if one is not interested in longevity or attraction, cohesive World-making is a rewarding, perhaps even revealing, exercise. It can also be an illuminating and entertaining game when used to dissect other worlds.

For this game, attempt to apply all nine aspects to your “World” regardless of it’s size. If your World appears to be missing any of the elements, work out how they could be included by pulling material that is authentic to you and your life.

(Numbers correspond with Organon 9 World categories and are not chronological)

03. Familiarity (normal)/comfort

An element that is easily accepted, that is normal within the culture, and recognized immediately as being so (American flag, an Eames chair, Home Cookin’). This imparts a sense of comfort and bonding, and something one can easily understand serves as a message that your world is safe. 

05. Beauty (connection)/pleasure

Beauty is in the eye of the beholder but it is also an easily accessed element of any given culture if one observes the culture for a space of time. A cohesive color story, an obvious show of skill/talent, a gracefully flowing line, well executed mimicry (simulating nature) — an element that immediately pleases, and easily connects, with the people within the targeted culture.

09. Symbolic (repetition)/signature

Repetition of a symbol (logo/name) is often the easiest way to signify a personal signature, but it can also be a certain way something is always presented, a recurring sound, or a repeated angle, etcetera. A good signature serves as a marker that not only reinforces the presence of the specific Creator but also allows the viewer to easily identify the Creator and therefore feel as if they are a connoisseur of sorts, as in: “I can tell — it’s a Picasso!” or   “the Smiths! I love them!” This greatly helps with continued recognition and connection.

11. History (legend)/validity

History can take several forms but is often in word form. It can be a connection to an historical event, a legend, or a line of personal descendents in the same field (a family of bee-keepers). Ones own family can work if presented well. It can also be represented as a universal symbol that connotes history such as a crest, or an image of an ancestor(s). It is the aspect that signifies this World is somehow connected to the past and therefore valid through the duration of time. History can be applied as a “look” without the need for it to actually be true (Ralph Lauren).

08. Polar (contrast)/subconscious

Something that is the other side of what appears as the dominant theme: if pervasively modern, an element of old, if pervasively complex an element of simplicity, if dark in theme an element of light, if ordinary in subject matter — such as house work — then infuse something lofty like science (Martha Stewart), etcetera. Usually the polarity is interwoven with the dominant theme like a thread through out, appealing to our subconscious need for polar balance.

13. Authenticity (vulnerability)/passion

This is highly personal, a revelation of one’s own passion. Perhaps in the form of a subtle visual expression as in attention to detail, or a subtle essence that reveals how much love and devotion exists. This can also be expressed in words describing the pains taken to produce the end result. A showing of passion, like the vulnerability in Billie Holiday’s voice, lets others know that the Creator is willing to give a piece of themselves for their cause, they are invested in what they are saying and doing (…so we can be to). You can of course manufacture this as well, but it may impact your longevity.

07. Culture (roots)/interest

An element that alludes to your ethnic roots, or heritage, the sub-culture or group one belongs to (or wants to imply they belong to). This is interesting to those who are not part of this culture/group, as we are all fascinated by other ways of being — other “clubs” — and is self-confirming for those who are part of the culture/group — “in the club.” (Alluding to wealth-fame/aspiring to wealth-fame is clearly effective).

02. Disturbing (instinct)/memory

An addition of a disturbing element can take the form of some aspect that is a little ugly, violent, sexual, or hyper real to the point of severe artificiality or exaggeration. This subtly triggers the instinct of revulsion/attraction therefore making the image, sound, etcetera, striking and memorable (Ronald McDonald or a minor key). This is best as a subconscious stimulus not overtly detected, but if you are really going for memorable… (or contemporary status).

12. Uniqueness (innovation)/excitement 

Incorporating an aspect that is quite new, never before seen, or at least a new perspective on a familiar subject. This usually comes from the combined life experiences and influences that are individual to the World-maker. Innovation creates excitement and a feeling of freshness particularly for those over-saturated in a given field or genre — such as buyers, curators, agents, publishers — the ones most likely to be in a position to advance your world. But it is best to remain cohesive to the current zeitgeist — nothing too new! Or you may find your world is marginalized.

If you aspire to be truly unique, all of the above could be used as entryways into further exploration and manifestation, each dynamic a kind of rabbit hole that spirals toward a deeper understanding of the self, ones society, and by extension the all.

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